The same Summer that I was running the merchandise for GMTV I put together a regional press promotion following the BBC Radio 1 Roadshow tour, Each newspaper pre promoted the event with an in paper voucher (often on the front page) for a free souvenir poster redeemed at the Radio One merchandise stand.
The following Summer we took on the whole merchandise operation. For seven years we went to every Radio One roadshow on Bank Holidays and for seven weeks each Summer. The show would move on to a new location each day, generally starting in Scotland (as the school holidays started a week earlier) then finishing in Cornwall. We ran the merchandise operation at over 250 Radio One events.
As things developed we also took on a Radio One articulated exhibition unit for the tour, where the public could go on computers, listen to music see videos etc. We would build that up each day in th different locations for the whole Summer.
In the later years we were also in charge of sampling activity at the shows for Dr Pepper and subsequently Coca Cola. As Coca Cola had glass bottled sampling and a giant inflatable bottle as part of their activity we needed to attend the meetings with councils, police, fire brigade at each location prior to the tour.
Our participation ceased when the 35 date tours were replaced by the One Big Sundays.
- Project Category:
- Company / Client:
- BBC Radio 1