You need the right theme for your type of business. Fair enough that I have done an all singing and dancing stylish site for Media Handling as I have to get across the level I can work too – except the layerslider moving slides which I will add later.
You need the style of site that appeals to your customers. Does it need to look clean and crisp? authoratative?, colourful, professional, helpful, or cheap & cheerful?
We will look at the most successful people in your market and see what is working for them.